The magazine that I read for this
blog post is called Outside. Outside magazine focuses on all of the
things that people like to do outside, whether its baseball or climbing a
dangerous mountain. One thing that I noticed about this magazine is that it is
filled with advertisements. The first couple of pages are advertisements before
it finally gets to the table of contents page. Most of the advertisements dealt with nature obviously
because it is an outdoor themed magazine. Some of the advertisements shown were
for running sneakers and mountain bikes. Other advertisements were for cars and
cameras but they were themed around how great they are for outside use. The
magazine is targeted for adults because it is not an easy read. The articles
are very long and use terminology that most children would not understand. This
magazine is directed towards people who are interested in extreme outdoor
sports. The magazine also shows different types of gear and some of the best
prices for that gear.
The website is also set up very
similar to the magazine. When I first saw the website I instantly thought of CNN
because it is set up in a news format. The website includes everything that the
magazine does but more because it also includes videos. On the website, Outside states how you can also receive
the magazine directly to your email, your Ipad or Kindle, or via Facebook and
Twitter. By them doing this they are able to reach a bigger demographic of
people and make it easier for there targeted audience to be reached. They are
making sure that no matter what whether people pick up the magazine through a
newsstand, subscription or online that their magazine is being read.
The
website has a link that advertisers can click if they want to advertise with
the magazine. They are given the choice of whether they would like to advertise
strictly online or with the printed version of the magazine. In order to
advertise with them online you have to send them an email. The website makes
its very easy for advertisers to contact them.
Amanda -- this analysis scratches the surface and does not include information from the magazine's media kit or advertiser information. We went over in class how to do this. Also, this post use the first person voice, and it should not. We talked about this in class as well -- at length. To say a magazine is intended for "adults" is very general and does not reflect careful analysis or an understanding of the concepts covered in the class.
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